Madigan Cluff audit the effects and quantify the results of branded content to inform and guide brand owners, TV programme and film makers.
If you’re an advertiser, you can find out the value of your branded content, what the equivalent broadcast advertising would cost and plan future placements accurately.
If you’re a production company making TV programmes and films, you can see the commercial value of your programme wherever it’s transmitted worldwide and maximise the return generated by such broadcasts.
- Latest news - January 21st, 2010 - Submission to the DCMS Consultation on Product Placement
Reach consumers effectively and empathetically with branded content
“Advertising on its own is definitely dead… now it’s a part of a spectrum of communication about oneself, one’s product and one’s brand. Branded content is one of the central ways of doing that.”
Robin Wight, President of ENGINE and WCRS
Independent on Sunday, April 2008
Receive robust analysis of the placement’s media value
“Branded content follows a programme’s journey worldwide. Understanding the value requires a sophisticated view of station performance in each country – not only to know the total worth, but also to maximise image opportunities in every territory.”
Michael Cluff, Director of MADIGAN CLUFF
The best place for marketers to get evaluations of their brand presence
“Maximising value requires an understanding of how programmes are made, and how that can best relate to the demands of the brand strategy – in order to achieve the best possible synergy, delivering real stand out for the brand as an integral part of the storyline”
Paul Madigan, Director of MADIGAN CLUFF
The only way for programme and film makers to analyse a programme’s commercial value
“Production companies can look back and find out how much income their programmes have generated for the stations that have broadcast them. They can then use this data to validate a placement’s value to a brand owner. Equally, they can look forward and plan their future placement offer based on an informed view of real worth, rather than a ‘guesstimate’”
Paul Madigan, Director of MADIGAN CLUFF
