Why we created Madigan Cluff

The revenue from branded content is growing fast, both as a proportion of the total advertising cake as much as in its own right.

Branded content has become a worldwide phenomenon as programmes, films and sport are exported and transmitted worldwide - the US market alone is estimated at more than $9billion.

But until now, it’s been difficult to track this content around the world and understand its commercial impact.

A revolution in branded content: measuring commercial impact worldwide

Madigan Cluff is the first company in Europe to know where programmes are transmitted around the globe.  We can link the value of the audiences to the programmes and its content.

We’ve developed and supply robust systems and processes for both planning and auditing branded content, and we’ll share our best practice with you.  For example, see our submission to the UK government.

Our innovation means we can provide management level information on what’s happening worldwide, and so provide an overview of the achieved value for international marketing directors, programme makers and senior management.