Maximise the value of brand placement in your productions
1. Understand the true value of each placement
Madigan Cluff can:
- Tell you where and when your programmes and films are played in 33 countries
- Provide the real value of a minute’s advertising each time your production is played and the normal advertising minutage around the programme
As a result, you can:
- See what value an advertiser would achieve for a placement in your production
- See the geographical value and reach of product placement
- Use this data to validate the placement’s worth to the advertiser
- Understand the income the station would expect to take from the programme and your share of that generated income.
2. Get independent reviews of branded content
Using programme tapes, we can provide an independent of a product’s actual appearance, and:
- Create a value of what was achieved based on the time, visibility, branding and fit to brand image
- Review best/worst practice across your programme portfolio and your competitors’ if required
- Advise you on how to help advertisers create more effective programme placement
- Match value data to the appearance data to create an improved definition of the appearance’s value
3. Spotting the potential in future productions
Madigan Cluff can help if you’re looking at potential placements to support your future productions. We’ll advise you on:
- The best programmes to create high-value placements and the geographical coverage an advertiser is looking for
- Best practices for working with advertisers to ensure mutual benefits
- Reviewing transmission and digital opportunities to support placement activity further
4. Share the value of strong achievements
We can tailor a series of tightly-defined processes and targets to maximise your partnership with advertisers and placement agencies.
5. Reviews of your export performance and value
By comparing the export performance of all your productions with the portfolios of other programme and film makers, we can create a gap analysis of your unique successes against other productions with similar products and story lines.
In addition to value, we can source ratings data for you or work with your appointed agencies. By reviewing the ratings, we can understand the effectiveness of programmes in the slots chosen by export broadcasters.
